Robin Gets It
Cybersoc gets the splintering world –
Little neighbourhood pubs tend to have the opposite problem where they have a small core of often ageing customers and have a difficult time getting new visitors. But they do build a strong community, even if it is one that’s limited in size, and although they aren’t likely to bring in hundreds of thousands of pounds a year, the owner and/or landlord can carve out a decent living from their takings.
He’s right. It’s all about exploiting the waves of fragmentation and building organically:
The real successes of web 2.0 will be those who put most of their effort into building relationships with user communities and who don’t worry too much about, or invest too heavily in, whatever platform(s) those users happen to be using at the time.
Which means not getting lost in the nonsensical tech of Web 2.0 . The technology is an enabler, to be utilized to some end.
-Shlok
Sign up for my newsletter.
Comments (2)