Review: The Start-Up of You
Reid Hoffman and Ben Casnocha have written a book for people with normal jobs. Corporate jobs. What they call the “escalator model.” Show up for 9-5 every day, earn promotions every so often, and get a steady paycheck.
The two explain that the classic model is dying. Then they explain in understandable way, that you need to embrace your personal brand, engage with the people ‘around’ you in a meaningful way, and have an eye on the adjacent possible (what they call, in classic bizbook lingo, ABZ planning).
To that segment, this is a pretty decent call to step it up, hustle as they say, and own their careers. So if you know someone still in that mindset, send them this book.
But for those of us who have already embraced this approach. Or, honestly, will never know any other , this book will read like like a primer. That’s not a knock, especially since I haven’t found the perfect book on this topic, but something to be aware of.
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