Review: Inside Apple: How America’s Most Admired–and Secretive–Company Really Works

Read this in a couple hours. Lashinsky does a pretty good job delving into what makes Apple tick. It’s a decent accompaniment to the Jobs biography. It paints a clearer picture of how

Bottom line, Apple is a company of cogs.¬†Finely honed cogs that do their jobs exceedingly well, but cogs. No generalists. Masters of craft, but no rockstars. That’s reserved for the top ~10 corporate officers. (That’s a mindfuck for MBAs that are taught that each is a beautiful little general manager waiting to bloom.)

Incentivize those with money, prestige, stringent accountability, and a get-it-done culture (all backed by a huge war chest) and you’re good to go. The result is a tightly wound machine, ready to execute on whatever you divine is necessary.

Note, the publicity of this book overstates the insights into the secretive aspects of Apple. ¬†-“APPLE IS LIKE THE CIA” etc. (Nah. It operates like the CIA wants to.) What little is provided on this topic is oft repeated. You’ll read about how ID cards don’t work in certain areas probably a dozen times. That’s poor editing.

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