Advertising And Zwick On Myspace
Ed Zwick (The Siege, Blood Diamond) is releasing his show “Quarterlife” on Myspace in early November in an effort to go independent. The problem is that he is relying on advertising inflow, reminiscent of a decade ago.
The producers and MySpace will share revenue from adverts contained in the video stream. Additional revenue will come from product placement deals, Herskovitz said.
The show should simply charge per episode. Until that is sustainable, it is not independent. Remember that the internet, as a platform, is flattening. Everyone should be making more for less. Advertising changes that equation resulting in artificially raised revenue.
National Applications Office Platform
Kent’s Imperative has the logic behind sourcing the NAO to build a national intelligence platform:
We believe that NAO would be a natural home for training outreach efforts designed to bring the best practices of the core community’s long history and experience to the newcomer state, local, tribal, and industry participants. There is a wide field of practitioners and educators to draw upon, and a range of proven models for delivering the kinds of coursework and practical experiences that will be needed to ensure further professionalization – especially for those who may be subject matter experts within their specific domains, but who lack any prior community experience.
Chinese Hackers Along The Long Tail
Forbes –
Paller believes that the 10 most prominent U.S. defense contractors–including Raytheon, Lockheed Martin, Boeing, and Northrop Grumman–have, for the past 14 months, been the victims of the same sort of cyberespionage that has recently plagued the Pentagon.
He and other experts warn that the classified military technology research held by these private sector companies is even more vulnerable to hackers than the data stored on government computers.
What happens when China’s hackers move down the long tail and away from the secret and the compartmentalized and the defense sector? Automated theft of all available intellectual property? (This is different from hacking in general, which, to a significant degree lacks the center of gravity that China is beginning to provide.)
“The Threat Is Complexity Itself”
NYT –
“We don’t need hackers to break the systems because they’re falling apart by themselves,” said Peter G. Neumann, an expert in computing risks and principal scientist at SRI International, a research institute in Menlo Park, Calif.
Steven M. Bellovin, a professor of computer science at Columbia University, said: “Most of the problems we have day to day have nothing to do with malice. Things break. Complex systems break in complex ways.”
When the electrical grid went out in the summer of 2003 throughout the Eastern United States and Canada, “it wasn’t any one thing, it was a cascading set of things,” Mr. Bellovin noted.
That is why Andreas M. Antonopoulos, a founding partner at Nemertes Research, a technology research company in Mokena, Ill., says, “The threat is complexity itself.”
Quick Note: Reform and Petri Dishes
Full reform will require this understanding: Worshipping the state is akin to exalting the Petri dish. The secret sauce is the complexity within the structure.