How Not To Get On TechCrunch
Kawasaki interviews Arrington of TechCrunch as to how to get on the site –
4. Speaking of bull shiitake, specifically don’t use descriptions such as “revolutionary,” “Web 2.0,” “huge,” “change the way you’ll use the Internet,” and “disruptive.” This is what Mike calls “cheap adjectives,” and they are kisses of death in Michael’s eyes.
I thought TechCrunch was built entirely on those terms and adjectives.
-Shlok
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