Idea: ModShoes

Disrupt the product differentiation rut that the shoe industry is stuck in with modular shoes.

Build the base, with a layer of padding (that over time conforms to the shape of your foot). Make this part Birkenstock-comfy (though thinner).

Then, unleash upon the world a long tail of options you can swap out at any time, depending on your requirements and aesthetic. New covers, heels, become a sneaker, or formal wear. Running would be a specialized function, but sliding in a steel tongue for boots is not a big deal. Make each one of these options $5/$10 and enable them to be locally produced (you earn royalties on the plans).

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  • I remember seeing a thing on 3rd world wheelchair seats where they replaced expensive custom foam cushions with cardboard layers; soak them and sit on them when wet for shape, then dry and use that for the seat. Cheap and easy to replace.

    I wonder if it would be possible to have inserts like that where there is a similar moulding phase.

  • Shlok Vaidya
    Aug 4, 2011

    That’s pretty cool. Localize production instead of Toms extended supply chains. Goes with these modular earbuds. http://kck.st/qp0ybE

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