GG’s as 4GW and 5GW
Not sure what all the hubub is about regarding “incoherence” in Robb’s references to GG’s as 4GW or 5GW. The generational model is known to have a large degree of generational overlap. Refer to Chet Richard’s easy to read one page PPT presentation for details.
Global Guerrillas are advanced 4GW and early 5GW.
(On a similar note: This is why the idea of classifying GGs as 3GW is misguided. New generations internalize the previous ones, but leverage old methods to new ends enabled by a new societal context.)
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