Advertising And Zwick On Myspace
Ed Zwick (The Siege, Blood Diamond) is releasing his show “Quarterlife” on Myspace in early November in an effort to go independent. The problem is that he is relying on advertising inflow, reminiscent of a decade ago.
The producers and MySpace will share revenue from adverts contained in the video stream. Additional revenue will come from product placement deals, Herskovitz said.
The show should simply charge per episode. Until that is sustainable, it is not independent. Remember that the internet, as a platform, is flattening. Everyone should be making more for less. Advertising changes that equation resulting in artificially raised revenue.
-Shlok
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