Idea: Lucky Magazine Mobile App
Lucky has streamlined the magazine business. It’s essentially a curated compilation of ads for particular demographic. I realize this isn’t unique to this brand, but they do seem to be ahead of the curve a bit.
For example, they include a ‘text to purchase’ code for each item, which they then charge and ship to your account with them. (No doubt, what they loosely call articles are just a veneer for affiliate relationships.)
In a ham-handed approach to mobile though, Lucky built an app that curated random selections, and just shoved tons of advertising into it. The user reviews are terrible.
What would be cooler, and they do this in dead-wood by including a page of stickers to mark stuff you’re interested in, is if they included QR codes. Gives you the option to text if you’re so inclined, but more useful, it captures, stores ‘your’ collection (data they can turn around and sell), and pipes you (through their affiliate channel of course) to where you can buy it (can even include a best deal option if they have the right bizdev team). Option to get AR snazzy if they want to put in some investment.
Anyway, I don’t ‘read’ the mag, but it’s an interesting case study in curation.
-Shlok
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