Amazon vs. Apple Is Really Zehr vs. Ive
Of course Amazon is gearing up to launch the iPad alternative.
To succeed though, they need a world class designer. (This is where Motorola, Nokia, Sony are all screwing the pooch, big time.) I don’t think Amazon can beat Apple. (It does not have design innovation hardcoded into it’s processes – if you can, buy an Amazon engineer a beer. Absolute horror stories.) It can, however, hit the market directly below the iPad to some success. Think Microsoft vs. Apple.
If the studly folks at Lab126 can skip directly to the third generation, they’ll be fine:

Sufficiently low price point – $200 to start with, access to Android apps without the crappy interface that Google been plodding along with, battery life, screen etc and we’ve got ourselves a real player. Fall of this year would be nice.
-Shlok
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