Lytro – Light Field Photography
Lytro is slick. It captures light in all directions when taking a picture, effectively negating shutter lag and zoom. (Demo in the link.) There’s a billion security uses for this, but at the consumer level, this further lowers the barrier to ubiquitous great photography. In a way, it does to photography what blogging did to print media.
Which is fine, because photography, like writing, is a feature, a means, not an end. And there’s no reason you as an individual can’t take pictures that, for all intents and purposes, are indiscernible from the work of the self-titled Photographers who shoot those odd snooty looks down the lens of their analog cameras. Its then just a question of how well you consistently capture great stuff and deliver it in a quality way to an interested audience.
The company is shooting for us all to buy their forthcoming camera though, instead of licensing the technology, which is goofy, unless they’re going to release the next great cell phone.
(Hat tip to Terry for passing this along.)
-Shlok
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