Facebook Doesn’t Get Social Buying
Well, to be fair, it does from a producer’s point of view. Not a consumer though.
Liu said the new feature would allow users to share purchases in their Facebook update stream with friends on the social network. But sharing wasn’t the only interesting aspect of Buy With Friends — the feature will also let one user “unlock” a deal and then share that same deal or discount with friends who can take advantage of the fact that it’s already been unlocked.
Would be much more interesting would be using collective buying to empower the consumer rather than clutter up their news feed. But… y’know, providing value to its free workerbees is antithetical to Facebook’s culture.
-Shlok
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